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Creating a Google Business Profile isn't enough. Google also factors in reviews, photos, posts, the chosen category and the consistency of your information. An optimized profile has a better chance of appearing ahead of your competitors.

Yes, but a website considerably strengthens your profile's credibility, and you risk missing out on local or targeted searches. Google tends to favour businesses with a consistent, well-optimized web presence.

Google compares relevance, proximity and reputation between businesses. A more active profile, with more reviews and content, can achieve a better ranking.

First results can appear within a few weeks. It all depends on local competition, the profile's current state and the optimizations put in place.

Yes. Posts show that your business is active. They can strengthen your visibility and give prospects more information.

Yes, each physical location can have its own profile. This improves the local visibility of each point of sale.

Yes. It identifies what's working, what's holding back your visibility, and the priority actions to take to attract more customers locally.