SEO Consultant
& Web Visibility
Nice
A freelance strategy, backed by the quality of a boutique agency. In Nice, every good pissaladière has its recipe. Every good SEO strategy has its own too.
Your favourite SEO consultant, expert in digital strategy and business development
My mission: helping businesses in Nice attract more clients through Google. Between Vieux-Nice, the Promenade des Anglais, the international airport and the many business districts, Nice attracts thousands of consumers, tourists and professionals every year.
But they still need to find your business. Thanks to my expertise in business development and SEO, I help you build lasting visibility on Google and turn that visibility into enquiries. My goal isn't simply to get you to appear on Google. My goal is to help you get chosen.
Jodie-LAPAILLERIE / SEO summit
I'm ambitious
And I'm aiming for 1st place in Nice.
I'm invested in your project, and my clients talk about it.
Aurelia Poher
il y a 4 mois
Superbe expérience avec JWL Marketing, j'ai beaucoup appris sur ce monde obscure du marketing digital et de la stratégie numérique grâce à Jodie. Elle est très pédagogue et a les outils pour avoir des résultats concrets.…
Angelique Fustier
il y a 6 mois
Jodie m'a accompagnée pour développer mes compétences en développement commercial, notamment pour m'orienter davantage vers le B2B alors que j'avais surtout une expérience en B2C. Elle explique avec beaucoup d'exemples, …
luc issartel
il y a 4 mois
Je recommende jodie Après un audit pour mon projet de lancement d'entreprise dans le BTP, j'y vois aujourd'hui beaucoup plus clair par rapport à mes concurrents, ma région et mes priorités. Il ne me reste plus qu'à déblo…
Emmanuelle Clouet
il y a 6 mois
J'ai eu la chance de bénéficier d'un bilan offert par Jodie de JWL Marketing et je ne peux que recommander ! Cette experte SEO m'a proposé un bilan complet de mon entreprise, en analysant ma visibilité en ligne et mon ré…
jean-michel pagano
il y a 7 mois
J'ai fait appel à Jodie pour développer la visibilité de mon projet musical, car je ne savais pas par où commencer. Grâce à son audit marketing, on a pu voir les canaux que j'utilisais et ceux à prioriser, et elle m'a ap…
Tristan Wehrle
il y a 10 mois
Je créer des sites web sur mesure depuis + 4ans et je suis passé par les plus grandes écoles comme Epitech, donc j'ai vu beaucoup de profils, mais collaborer avec Jodie a été une vraie révélation. Elle est passionnée, cu…
COEUR LAVANDE
il y a 9 mois
Jodie nous a accompagné avec efficacité pour mettre en place nos outils de communication interne et optimiser notre fiche google my business. Grâce à ses conseils nous informons mieux nos adhérents, valorisons une image …
Andrée Pouchol
il y a 9 mois
Jodie est très compétente dans son domaine , son approche et ses explications sont claires et accessibles même pour moi qui ne suis pas une experte en informatique. Elle m'a proposé grâce à un devis précis des actions ci…
Christine BONNET
il y a 10 mois
JWL MARKETING, Jodie a su mettre en lumière mes valeurs, créer des supports clairs, rassurants et ludiques. Du conseil et les outils pour mieux appréhender mes partenaires. Un vrai gain de temps et d'énergie pour moi. Je…
Jean-Claude BENARD
il y a une semaine
Je recommande Jodie à 100 %. Elle a créé ma fiche Google Business. Grâce à son travail, j'ai commencé à recevoir des appels via ma fiche Google. Et ça, aujourd'hui, je peux le prouver, parce qu'elle m'a appris à gérer c…
Verdi Events
il y a 3 semaines
Je recommande vivement JWL Marketing pour la qualité de son accompagnement et son professionnalisme. En tant que fondatrice de Verdi Events, basée à Paris, j'ai particulièrement apprécié son écoute, sa disponibilité et s…
Nathan MILLé
il y a un mois
Je recommande vivement. J'ai fait appel à JWL marketing pour mieux comprendre le SEO. Jodie m'a accompagné sur les pistes à suivre pour ma petite entreprise. C'est rassurant d'avoir quelqu'un qui accompagne de façon pers…
Sarah Z
il y a 3 mois
J'ai participé à un atelier collectif avec Jodie où elle nous a partagé son expertise en SEO/GEO pour aller au-delà de l'esthétique d'un site internet en l'optimisant pour le transformer en un outil marketing performant.…
I know your Nice market.
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Nice is a city where the economy doesn't rely on a single sector. Retail, health, real estate, tourism, business services or craftsmanship: competition is present in almost every field.
In this environment, visibility is no longer decided on the ground alone. A large part of the client journey now starts on Google. If your business doesn't show up when a prospect is searching for a solution, it simply risks losing them to one of your competitors.
I understand Google searches made by real users.
Before working on the SEO of a business in Nice, I analyse the searches made by real users.
What words do they use? What questions do they have? Are they looking for information, a quote or an immediate solution?
This data lets me build an SEO strategy based on the reality of the market rather than assumptions. Because a site that's visible for the wrong searches will never bring in the right clients.
See the audits
I analyse your market before building your website.
A prime location on the Promenade des Anglais is no longer a guarantee of clients. Today, 83% of French people research on Google before buying, even for a simple night out at a restaurant. The keyword "restaurant Nice" alone gets 50,000 Google searches a month, and "hôtel Nice" just as many.
This tourist activity mainly benefits those who are visible online. In summer, competition is fierce between Nice's shops, restaurants and hotels. The rest of the year, it's local searches from residents that make the difference between a business that thrives year-round and one that only survives the summer.
I improve your Google Business profile.
In a city as dynamic as Nice, your future clients often compare several businesses before making a decision. Your Google listing plays an essential role in that first impression.
I optimise every important element: categories, services, photos, reviews, practical information and data consistency. The goal isn't just to appear in local results. The goal is to make people want to contact you rather than a competitor.
I build a custom website for you.
Your website is often the first impression a future client gets of your business. That's why I don't just create a nice-looking site. I design a tool built to reassure, inform and make it easy to get in touch.
Every project is tailored to your activity, your goals and the expectations of your future clients. Depending on the needs, development can be done in HTML or with modern technologies like Next.js to ensure speed, security and a smooth browsing experience.
My goal is to create a site that can represent your business today while supporting its growth in the years to come.
I convince Google that you're the best in Nice.
Before talking about SEO, I like to understand your business's story. Every activity has its own specifics, clients and challenges. That's why I favour meeting in person whenever possible, to discover your working environment and the reality of your market.
In Nice as elsewhere, the best strategies often start with a simple conversation. And when distance doesn't allow it, a video call works perfectly well.
I travel anywhere in France
Depending on your project in Nice, I can come and meet you in person.
In Nice, being good at your craft isn't always enough to stand out anymore. Between shops, self-employed professionals, service businesses and tourism operators, competition is strong.
And before walking into a business, many consumers now start with a Google search. Being visible at the right time can make all the difference between a won opportunity and a client lost to a competitor.
My approach is different. Before talking about SEO, I try to understand your business, your goals, your ideal clients and your growth opportunities. Together, we build a strategy capable of attracting the right people at the right time, based on searches genuinely made by your future clients.
As an independent consultant, I remain your single point of contact from start to finish. Simple exchanges, fast decisions and personalised support.
Still not convinced?
Make your digital presence a Nice strength
Nice benefits from an economy driven by tourism, real estate, retail, services and its proximity to Sophia Antipolis. Between the city centre, Nice Ouest, l'Arénas, Saint-Isidore, Cimiez or the Port, businesses need to stand out in a particularly competitive market.
Restaurants, local shops, real estate agencies, self-employed professionals, craftsmen or service businesses: most client journeys now start with a Google search. Being visible isn't enough anymore. You need to be found before the others.
