SEO Consultant
& Web Visibility

Marseille

A freelance strategy, backed by the quality of a boutique agency. The Vélodrome makes supporters roar. Me, I make your visibility work.

07 83 79 28 1420+ projects since 2025

Jodie Lapaillerie — SEO Consultant Marseille, in front of the Old Port and Notre-Dame de la Garde
Jodie Lapaillerie — digital marketing consultant

Your favourite SEO consultant, expert in digital strategy and business development

Google

My mission: I support entrepreneurs, craftsmen, shopkeepers and business owners who want to grow their business through a digital strategy designed to attract real prospects in Marseille.

For over 10 years, I've been working in business development. An expertise strengthened by 4 years at the American group IAC, specialised in online client acquisition.

Today, I combine this sales expertise with SEO to help Marseille businesses gain visibility, grow their online presence and turn their website into a genuine prospecting tool.

Showcase sites, e-commerce, SEO content, digital strategy, local visibility or Google Business Profile: every action pursues the same goal. Helping your business be found by the right people at the right time.

Jodie Lapaillerie — SEO Summit Paris 2026

Jodie-LAPAILLERIE / SEO summit

I'm ambitious
And I'm aiming for 1st place in Marseille.

Google Business Profile listing JWL MarketingImpressions and clicks over time — Google Search ConsoleGoogle result for seo aix-en-provence — JWL Marketing

I'm invested in your project, and my clients talk about it.

Aurelia Poher — avis Google

Aurelia Poher

il y a 4 mois

Superbe expérience avec JWL Marketing, j'ai beaucoup appris sur ce monde obscure du marketing digital et de la stratégie numérique grâce à Jodie. Elle est très pédagogue et a les outils pour avoir des résultats concrets.…

Angelique Fustier — avis Google

Angelique Fustier

il y a 6 mois

Jodie m'a accompagnée pour développer mes compétences en développement commercial, notamment pour m'orienter davantage vers le B2B alors que j'avais surtout une expérience en B2C. Elle explique avec beaucoup d'exemples, …

luc issartel — avis Google

luc issartel

il y a 4 mois

Je recommende jodie Après un audit pour mon projet de lancement d'entreprise dans le BTP, j'y vois aujourd'hui beaucoup plus clair par rapport à mes concurrents, ma région et mes priorités. Il ne me reste plus qu'à déblo…

Emmanuelle Clouet — avis Google

Emmanuelle Clouet

il y a 6 mois

J'ai eu la chance de bénéficier d'un bilan offert par Jodie de JWL Marketing et je ne peux que recommander ! Cette experte SEO m'a proposé un bilan complet de mon entreprise, en analysant ma visibilité en ligne et mon ré…

jean-michel pagano — avis Google

jean-michel pagano

il y a 7 mois

J'ai fait appel à Jodie pour développer la visibilité de mon projet musical, car je ne savais pas par où commencer. Grâce à son audit marketing, on a pu voir les canaux que j'utilisais et ceux à prioriser, et elle m'a ap…

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Tristan Wehrle

il y a 10 mois

Je créer des sites web sur mesure depuis + 4ans et je suis passé par les plus grandes écoles comme Epitech, donc j'ai vu beaucoup de profils, mais collaborer avec Jodie a été une vraie révélation. Elle est passionnée, cu…

COEUR LAVANDE — avis Google

COEUR LAVANDE

il y a 9 mois

Jodie nous a accompagné avec efficacité pour mettre en place nos outils de communication interne et optimiser notre fiche google my business. Grâce à ses conseils nous informons mieux nos adhérents, valorisons une image …

Andrée Pouchol — avis Google

Andrée Pouchol

il y a 9 mois

Jodie est très compétente dans son domaine , son approche et ses explications sont claires et accessibles même pour moi qui ne suis pas une experte en informatique. Elle m'a proposé grâce à un devis précis des actions ci…

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Christine BONNET

il y a 10 mois

JWL MARKETING, Jodie a su mettre en lumière mes valeurs, créer des supports clairs, rassurants et ludiques. Du conseil et les outils pour mieux appréhender mes partenaires. Un vrai gain de temps et d'énergie pour moi. Je…

J

Jean-Claude BENARD

il y a une semaine

Je recommande Jodie à 100 %. Elle a créé ma fiche Google Business. Grâce à son travail, j'ai commencé à recevoir des appels via ma fiche Google. Et ça, aujourd'hui, je peux le prouver, parce qu'elle m'a appris à gérer c…

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Verdi Events

il y a 3 semaines

Je recommande vivement JWL Marketing pour la qualité de son accompagnement et son professionnalisme. En tant que fondatrice de Verdi Events, basée à Paris, j'ai particulièrement apprécié son écoute, sa disponibilité et s…

N

Nathan MILLé

il y a un mois

Je recommande vivement. J'ai fait appel à JWL marketing pour mieux comprendre le SEO. Jodie m'a accompagné sur les pistes à suivre pour ma petite entreprise. C'est rassurant d'avoir quelqu'un qui accompagne de façon pers…

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Sarah Z

il y a 3 mois

J'ai participé à un atelier collectif avec Jodie où elle nous a partagé son expertise en SEO/GEO pour aller au-delà de l'esthétique d'un site internet en l'optimisant pour le transformer en un outil marketing performant.…

I know your Marseille market

Audit your Google profile live

We open your profile together, a tab opens, come back here and answer the questions while looking at it.

📋 your profile is open in another tab — answer the questions while looking at it. reopen my profile
current score
0 / 100
🔐 the basics
is your profile verified by Google? (green check on your profile) 10 pts
is your business name accurate? (no artificially added keyword) 5 pts
what is your main category on your profile? (copy it here) 10 pts
is your address or service area filled in? 5 pts
are your phone number and website filled in? 5 pts
✍️ the content
copy your Google description here — we check whether it contains the right words 10 pts
do you have photos on your profile? (interior, team, work examples...) 8 pts
are your opening hours complete and up to date? 5 pts
do you publish posts on your profile at least once a month? 7 pts
⭐ reputation
how many customer reviews do you have on your profile? 10 pts
reviews — 10 pts if ≥ 10 reviews
do you reply to all your reviews — good and bad? 8 pts
📝 SEO
do you publish at least 1 blog post per month on your website? 15 pts
are the Q&A section on your profile filled in? 2 pts
0
points out of 100
✓ received! I'll get back to you very soon with your audit.

In Marseille, your network still matters. But it's not always enough anymore. Today, a large part of decisions starts on Google.

Consumers search, compare and shortlist several businesses before making contact. My goal is to position your business in the right place, at the right time, in front of the right people.

1

I optimise your market before building your website.

In Marseille, your network still counts. But it's not always enough anymore. Before making a decision, many consumers search for information on Google, read reviews and compare several businesses.

A large part of the client journey now starts online. The fastest-growing businesses aren't necessarily the oldest or the best known. They're often the ones prospects find at the right time.

Jodie Lapaillerie on a terrace — SEO market analysis Marseille
2

I analyse Google searches made by real users.

Google keyword planning tool, for Marseille

I analyse the search behaviour of your future clients, the questions they ask and the solutions they're really looking for.

Some searches reflect simple curiosity. Others reveal an intent to buy or get in touch. My role is to identify the most relevant opportunities for your business in order to build an SEO strategy capable of attracting qualified prospects.

The goal isn't to be visible everywhere. The goal is to be visible when a prospect is ready to act.

3

I maximise your Google Business Profile.

In Marseille, people often check several businesses before making a choice. Your Google listing is often the first contact with a future client.

I optimise the elements that really influence the decision: categories, services, photos, reviews, practical information and the consistency of your online presence. The goal isn't just to appear on Google. The goal is to build trust and prompt people to contact you.

See the audits
Google Business Profile optimisation JWL Marketing
4
Jodie Lapaillerie — custom website creation, SEO Marseille

I build a custom website for you.

Your website is often the first impression a future client gets of your business. That's why I don't just create a nice-looking site. I design a tool built to reassure, inform and make it easy to get in touch.

Every project is tailored to your activity, your goals and the expectations of your future clients. Depending on the needs, development can be done in HTML or with modern technologies like Next.js to ensure speed, security and a smooth browsing experience.

My goal is to create a site that can represent your business today while supporting its growth in the years to come.

5

I convince Google that you're the best in Marseille.

In Marseille, being good at your craft isn't always enough to be found. Google needs to understand what you do, who you serve and why a prospect should choose you.

I analyse your market, your competitors and the searches made by your future clients to build a strategy capable of attracting qualified prospects. Because an invisible website sells nothing. A website Google understands can become a genuine business driver.

Jodie Lapaillerie and her AI assistant JWL Marketing

I travel anywhere in France
Nothing replaces a conversation about your business in Marseille.

JWL Marketing coverage area — on-site in PACA, remote across France

I travel anywhere in France. Nothing replaces a conversation about your business. Marseille is a city that builds, innovates and grows. But even the best businesses can't be chosen if they're not visible.

Before a call, a visit or a quote request, many prospects run a Google search. If your business doesn't show up at the right time, it's often your competitors who pick up those opportunities.

My approach is different. I never start with keywords. I start by understanding your business, your market and what your future clients expect. SEO isn't a one-size-fits-all recipe. A business in Marseille doesn't face the same challenges as one in Aubagne, Cassis or La Ciotat. That's why every strategy is built from scratch.

As an independent consultant, I remain your single point of contact from start to finish.

MarseilleAubagneAllauchPlan-de-CuquesRognacLa Penne-sur-HuveauneCassisLa CiotatMarignaneVitrolles
Because you deserve the best

Still not convinced?

Make your digital presence a Marseille strength

Marseille is a city of commerce, craftsmanship and entrepreneurship. From Prado to Château-Gombert, from Euroméditerranée to La Valentine, businesses operate in a dynamic environment where visibility has become a real growth lever.

Between building tradespeople, restaurateurs, self-employed professionals, tourism operators, transport and logistics companies, and businesses set up around the Grand Port Maritime, every activity faces growing competition on Google.

Today, a future client can compare several Marseille businesses in just a few minutes. Being visible at the right time can make all the difference.

Learn more
Jodie Lapaillerie — JWL Marketing

So, when are you committing to your business in Marseille?

FAQ

A well-placed shop near the Vieux-Port or Castellane is an asset. But today, your future customers search on Google first. SEO lets you appear ahead of your competitors when someone searches for your services in Marseille. Result: more calls, more quote requests and more visits.

A good SEO strategy in Marseille has to account for your service area. Searches differ between La Valentine, Euroméditerranée or Aubagne. The goal is to target the neighbourhoods and towns where your future customers are, to generate qualified leads.

First results often appear between 3 and 6 months. In some less competitive industries, it can be faster or slower. SEO is a lasting investment: once well positioned, you keep receiving leads without paying for every click.

With a consultant, you talk directly with the person working on your SEO. No middlemen, no file passed from hand to hand. You get more personalized support and a strategy tailored to the reality of the Marseille market.

AI tools analyze the same signals as Google: site quality, customer reviews, local presence, expertise and consistency of information online. A well-ranked business that's active on its Google Business Profile has a better chance of being recommended.

No. GEO complements local SEO. To be cited by ChatGPT, Gemini or future AI engines, you first need to be visible on Google. Solid local SEO remains the foundation for appearing in AI-generated answers.