SEO Consultant
& Web Visibility
Paris
A freelance strategy, backed by the quality of a boutique agency. Your success starts under the lights of Paris.
Your favourite SEO consultant, expert in digital strategy and business development
My mission: Paris is home to thousands of businesses, shops, self-employed professionals and service companies. In such a competitive environment, being good at what you do isn't always enough to get chosen.
I help entrepreneurs, independent professionals and business owners build a digital presence capable of attracting qualified prospects and supporting their growth over the long term.
With over 10 years of experience in sales and business development, including 4 years at the American group IAC, I now combine sales strategy, SEO and digital visibility.
Website, local SEO, content, Google Business Profile, acquisition strategy or client experience optimisation: every action is designed to serve one simple goal. Helping your business gain visibility among people genuinely searching for your services in Paris.
Jodie-LAPAILLERIE / SEO summit
I'm ambitious
And I'm aiming for 1st place in Paris.
I'm invested in your project, and my clients talk about it.
Aurelia Poher
il y a 4 mois
Superbe expérience avec JWL Marketing, j'ai beaucoup appris sur ce monde obscure du marketing digital et de la stratégie numérique grâce à Jodie. Elle est très pédagogue et a les outils pour avoir des résultats concrets.…
Angelique Fustier
il y a 6 mois
Jodie m'a accompagnée pour développer mes compétences en développement commercial, notamment pour m'orienter davantage vers le B2B alors que j'avais surtout une expérience en B2C. Elle explique avec beaucoup d'exemples, …
luc issartel
il y a 4 mois
Je recommende jodie Après un audit pour mon projet de lancement d'entreprise dans le BTP, j'y vois aujourd'hui beaucoup plus clair par rapport à mes concurrents, ma région et mes priorités. Il ne me reste plus qu'à déblo…
Emmanuelle Clouet
il y a 6 mois
J'ai eu la chance de bénéficier d'un bilan offert par Jodie de JWL Marketing et je ne peux que recommander ! Cette experte SEO m'a proposé un bilan complet de mon entreprise, en analysant ma visibilité en ligne et mon ré…
jean-michel pagano
il y a 7 mois
J'ai fait appel à Jodie pour développer la visibilité de mon projet musical, car je ne savais pas par où commencer. Grâce à son audit marketing, on a pu voir les canaux que j'utilisais et ceux à prioriser, et elle m'a ap…
Tristan Wehrle
il y a 10 mois
Je créer des sites web sur mesure depuis + 4ans et je suis passé par les plus grandes écoles comme Epitech, donc j'ai vu beaucoup de profils, mais collaborer avec Jodie a été une vraie révélation. Elle est passionnée, cu…
COEUR LAVANDE
il y a 9 mois
Jodie nous a accompagné avec efficacité pour mettre en place nos outils de communication interne et optimiser notre fiche google my business. Grâce à ses conseils nous informons mieux nos adhérents, valorisons une image …
Andrée Pouchol
il y a 9 mois
Jodie est très compétente dans son domaine , son approche et ses explications sont claires et accessibles même pour moi qui ne suis pas une experte en informatique. Elle m'a proposé grâce à un devis précis des actions ci…
Christine BONNET
il y a 10 mois
JWL MARKETING, Jodie a su mettre en lumière mes valeurs, créer des supports clairs, rassurants et ludiques. Du conseil et les outils pour mieux appréhender mes partenaires. Un vrai gain de temps et d'énergie pour moi. Je…
Jean-Claude BENARD
il y a une semaine
Je recommande Jodie à 100 %. Elle a créé ma fiche Google Business. Grâce à son travail, j'ai commencé à recevoir des appels via ma fiche Google. Et ça, aujourd'hui, je peux le prouver, parce qu'elle m'a appris à gérer c…
Verdi Events
il y a 3 semaines
Je recommande vivement JWL Marketing pour la qualité de son accompagnement et son professionnalisme. En tant que fondatrice de Verdi Events, basée à Paris, j'ai particulièrement apprécié son écoute, sa disponibilité et s…
Nathan MILLé
il y a un mois
Je recommande vivement. J'ai fait appel à JWL marketing pour mieux comprendre le SEO. Jodie m'a accompagné sur les pistes à suivre pour ma petite entreprise. C'est rassurant d'avoir quelqu'un qui accompagne de façon pers…
Sarah Z
il y a 3 mois
J'ai participé à un atelier collectif avec Jodie où elle nous a partagé son expertise en SEO/GEO pour aller au-delà de l'esthétique d'un site internet en l'optimisant pour le transformer en un outil marketing performant.…
I know your Paris market
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Paris offers immense potential. So does the competition. In most sectors, your future clients are spoilt for choice.
Before contacting a business, they often run several Google searches. My role is to make sure your business is one of the solutions they discover at the right time.
I optimise your market before building your website.
Paris offers immense potential. So does the competition. Today, in most sectors, your future clients are spoilt for choice.
Before making a decision, they often run several Google searches to compare businesses and available solutions. In this context, my role is to make sure your business is one of the solutions they discover at the right time. The goal is simple: to be there when a prospect is ready to act.
I analyse Google searches made by real users.
I analyse the search behaviour of your future clients, the questions they ask and the solutions they're really looking for.
Some searches reflect simple curiosity. Others reveal an intent to buy or get in touch. That's precisely why I identify the most relevant opportunities for your business in order to build an SEO strategy capable of attracting qualified prospects.
In Paris, attracting traffic is relatively easy. Attracting the right clients is another story entirely. At its core, the goal isn't to be visible everywhere. The real challenge is to show up when your future clients are actively looking for a solution.
I maximise your Google Business profile.
In Paris, competition is often just a few clicks away. Before making a decision, people check several profiles, compare reviews and weigh up the information available. In this context, your Google Business Profile is often the first contact with your future client.
That's why I optimise the elements that really influence the decision: categories, services, photos, reviews, practical information and consistency of your presence on Google. The goal isn't just to appear on Google. It's also to reassure people about your credibility and make them want to choose you over another business.
I design a custom website for you.
Your website is often the first impression a future client gets of your business. That's why I don't just create a nice-looking site. I design a tool built to reassure, inform and make it easy to get in touch.
Every project is tailored to your activity, your goals and the expectations of your future clients. Depending on the needs, development can be done in HTML or with modern technologies like Next.js to ensure speed, security and a smooth browsing experience.
Beyond the technical side, the goal remains the same: create a site capable of representing your business today while supporting its growth in the years to come. Because in Paris, a website shouldn't just look good. It should also help you stand out in a particularly competitive environment.
I convince Google that you're the best in Paris.
In Paris, being excellent at your craft doesn't guarantee you'll be found. Google needs to understand what you do, who you serve and why a prospect should choose you over another business.
That's why I analyse your market, your competitors and the searches made by your future clients to build a strategy capable of attracting qualified prospects. In such a competitive environment, being present online isn't enough. You also need to be understood by Google. Because an invisible website sells nothing. A well-positioned website, on the other hand, can become a genuine business driver.
I travel anywhere in France
Including in Paris.
Today, before a call, a visit or a quote request, many prospects run several Google searches to compare available solutions.
In this context, being visible at the right time becomes a real competitive advantage. Because if your business doesn't meet that demand, it's often other market players who capture the attention and the opportunity.
Above all, I try to understand your business, your market and what your future clients expect. Because SEO isn't a one-size-fits-all recipe. A business based in Paris doesn't face the same challenges as one in Boulogne-Billancourt, Saint-Denis, Vincennes or Levallois-Perret. That's why every strategy is built from scratch, based on your goals and your competitive environment.
As an independent consultant, I remain your single point of contact from start to finish.
Still not convinced?
Make your digital presence a Paris strength
From La Défense to Le Marais, from Saint-Lazare to Bercy, businesses operate in a particularly competitive environment where online visibility has become a real growth lever.
Between shopkeepers, self-employed professionals, startups, consulting firms, service businesses, real estate players and companies based in the main business districts, every player has to find its place amid heavy competition on Google.
Consumer habits have also changed. Before booking an appointment, requesting a quote or contacting a business, Parisians take the time to compare several solutions, check client reviews and research the business.
Today, a future client can compare several Paris businesses in just a few minutes. In this context, being visible at the right time can make all the difference between a won opportunity and a prospect choosing a competitor.
