SEO Consultant
& Web Visibility

Aix-en-Provence

A freelance strategy, backed by the quality of a boutique agency. In Aix-en-Provence, Paul Cézanne left his mark on history. What if your business left its mark on Google?

07 83 79 28 1420+ projects since 2025

Jodie Lapaillerie — SEO Consultant Aix-en-Provence
Jodie Lapaillerie — digital marketing consultant

Your favourite SEO consultant, expert in digital strategy and business development

Google

My mission: Build or manage websites designed to generate traffic, convert visitors into clients and support a business's growth over the long term.

With over 10 years of experience in business development, including 4 years at the American group IAC, I understand what a business needs: attracting clients, convincing them and keeping them. Trained by a former Google employee, Sylvie Grézaud, I work across an entire digital project: showcase sites, e-commerce sites, landing pages, content strategy, blog articles, product sheets, SEO optimisation and visibility management. I support professionals from all backgrounds: craftsmen, shopkeepers, self-employed professionals, therapists, doctors, dentists, lawyers and many more. And because being visible isn't enough, I invite you to discover my passion throughout this page.

Jodie Lapaillerie — SEO Summit Paris 2026

Jodie-LAPAILLERIE / SEO summit paris 2026

I'm ambitious
And I'm aiming for 1st place on Google.

Google Business Profile listing JWL MarketingImpressions and clicks over time — Google Search ConsoleGoogle result for seo aix-en-provence — JWL Marketing

I'm invested in your project, and my clients talk about it.

Aurelia Poher — avis Google

Aurelia Poher

il y a 4 mois

Superbe expérience avec JWL Marketing, j'ai beaucoup appris sur ce monde obscure du marketing digital et de la stratégie numérique grâce à Jodie. Elle est très pédagogue et a les outils pour avoir des résultats concrets.…

Angelique Fustier — avis Google

Angelique Fustier

il y a 6 mois

Jodie m'a accompagnée pour développer mes compétences en développement commercial, notamment pour m'orienter davantage vers le B2B alors que j'avais surtout une expérience en B2C. Elle explique avec beaucoup d'exemples, …

luc issartel — avis Google

luc issartel

il y a 4 mois

Je recommende jodie Après un audit pour mon projet de lancement d'entreprise dans le BTP, j'y vois aujourd'hui beaucoup plus clair par rapport à mes concurrents, ma région et mes priorités. Il ne me reste plus qu'à déblo…

Emmanuelle Clouet — avis Google

Emmanuelle Clouet

il y a 6 mois

J'ai eu la chance de bénéficier d'un bilan offert par Jodie de JWL Marketing et je ne peux que recommander ! Cette experte SEO m'a proposé un bilan complet de mon entreprise, en analysant ma visibilité en ligne et mon ré…

jean-michel pagano — avis Google

jean-michel pagano

il y a 7 mois

J'ai fait appel à Jodie pour développer la visibilité de mon projet musical, car je ne savais pas par où commencer. Grâce à son audit marketing, on a pu voir les canaux que j'utilisais et ceux à prioriser, et elle m'a ap…

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Tristan Wehrle

il y a 10 mois

Je créer des sites web sur mesure depuis + 4ans et je suis passé par les plus grandes écoles comme Epitech, donc j'ai vu beaucoup de profils, mais collaborer avec Jodie a été une vraie révélation. Elle est passionnée, cu…

COEUR LAVANDE — avis Google

COEUR LAVANDE

il y a 9 mois

Jodie nous a accompagné avec efficacité pour mettre en place nos outils de communication interne et optimiser notre fiche google my business. Grâce à ses conseils nous informons mieux nos adhérents, valorisons une image …

Andrée Pouchol — avis Google

Andrée Pouchol

il y a 9 mois

Jodie est très compétente dans son domaine , son approche et ses explications sont claires et accessibles même pour moi qui ne suis pas une experte en informatique. Elle m'a proposé grâce à un devis précis des actions ci…

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Christine BONNET

il y a 10 mois

JWL MARKETING, Jodie a su mettre en lumière mes valeurs, créer des supports clairs, rassurants et ludiques. Du conseil et les outils pour mieux appréhender mes partenaires. Un vrai gain de temps et d'énergie pour moi. Je…

J

Jean-Claude BENARD

il y a une semaine

Je recommande Jodie à 100 %. Elle a créé ma fiche Google Business. Grâce à son travail, j'ai commencé à recevoir des appels via ma fiche Google. Et ça, aujourd'hui, je peux le prouver, parce qu'elle m'a appris à gérer c…

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Verdi Events

il y a 3 semaines

Je recommande vivement JWL Marketing pour la qualité de son accompagnement et son professionnalisme. En tant que fondatrice de Verdi Events, basée à Paris, j'ai particulièrement apprécié son écoute, sa disponibilité et s…

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Nathan MILLé

il y a un mois

Je recommande vivement. J'ai fait appel à JWL marketing pour mieux comprendre le SEO. Jodie m'a accompagné sur les pistes à suivre pour ma petite entreprise. C'est rassurant d'avoir quelqu'un qui accompagne de façon pers…

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Sarah Z

il y a 3 mois

J'ai participé à un atelier collectif avec Jodie où elle nous a partagé son expertise en SEO/GEO pour aller au-delà de l'esthétique d'un site internet en l'optimisant pour le transformer en un outil marketing performant.…

I know your market in Aix-en-Provence.

Audit your Google profile live

We open your profile together, a tab opens, come back here and answer the questions while looking at it.

📋 your profile is open in another tab — answer the questions while looking at it. reopen my profile
current score
0 / 100
🔐 the basics
is your profile verified by Google? (green check on your profile) 10 pts
is your business name accurate? (no artificially added keyword) 5 pts
what is your main category on your profile? (copy it here) 10 pts
is your address or service area filled in? 5 pts
are your phone number and website filled in? 5 pts
✍️ the content
copy your Google description here — we check whether it contains the right words 10 pts
do you have photos on your profile? (interior, team, work examples...) 8 pts
are your opening hours complete and up to date? 5 pts
do you publish posts on your profile at least once a month? 7 pts
⭐ reputation
how many customer reviews do you have on your profile? 10 pts
reviews — 10 pts if ≥ 10 reviews
do you reply to all your reviews — good and bad? 8 pts
📝 SEO
do you publish at least 1 blog post per month on your website? 15 pts
are the Q&A section on your profile filled in? 2 pts
0
points out of 100
✓ received! I'll get back to you very soon with your audit.

A city of art, law and university life at the heart of Provence, Aix-en-Provence charms its visitors year after year without ever losing its authenticity. Life is good in Aix-en-Provence. We live to the rhythm of cicadas, colourful markets and the scent of lavender. Culture blends with shows and music and dance, inspiring restaurateurs, shopkeepers and craftsmen every day.

But in a city as dynamic as it is demanding, this richness belongs to the real world. On Google, the rules are different. The digital world has no scent, no flavour, no shopfront to draw people in. Today, speaking Google's language has become essential for 100% of inbound sites. More than 85% of consumers search online before walking into a shop.

1

I analyse your market before building your site.

An entrepreneurial vision of tomorrow. You may already have experienced this situation:

  • Your provider talks about traffic, but never about leads or revenue.
  • You receive reports full of data without knowing which actions to prioritise.
  • Your site attracts a few visitors, but the quote requests don't follow.

The problem isn't always your visibility. Often, it's the absence of a strategy. For me, SEO has only one goal: to grow your business and generate sales opportunities. Before working on keywords, I analyse your market, your competitors, your offer and the searches made by your future clients in Aix-en-Provence. The goal is to identify the opportunities that can genuinely impact your revenue.

See the audits
Jodie Lapaillerie on a terrace — SEO market analysis Aix-en-Provence
2

I study Google searches made by real users.

Google keyword planning tool, for Aix-en-Provence

Hiring an SEO consultant in Aix-en-Provence isn't about chasing the top spot on Google at any cost. It's about building a machine capable of attracting the right prospects at the right time. With 10 years of sales experience, including 4 years at IAC (Travaux.com), the undisputed global leader in lead acquisition and online project capture, I master the exact mechanics for generating qualified leads. My one and only goal: turn your website into a real business driver.

In Aix-en-Provence, the market shows no mercy and local SEO requires surgical analysis. By combining the most aggressive American sales strategies with sharp local SEO, we only target the search intents and queries that are most profitable for your business.

I optimise your entire digital ecosystem: your website, your semantic content and your Google Business Profile to trigger as many calls and quote requests as possible. I support independent professionals, craftsmen and SMEs in Aix-en-Provence who refuse to just make up the numbers and want to turn Google into their best online salesperson.

3

I optimise your Google Business profile.

Your Google listing is often the first point of contact with a future client. I optimise it so it inspires trust, ranks higher in local searches and generates more calls, visits and quote requests. I work on every detail: information, categories, services, photos and strategic keywords. You benefit from a stronger local presence to attract qualified prospects right when they're looking for your services.

Improve my local visibility
Google Business Profile optimisation JWL Marketing
4

I build a custom website for you.

Jodie Lapaillerie — custom website creation JWL Marketing

Every project is built around your real needs, with no generic template or off-the-shelf solution. Depending on the content, features and complexity of the site, development can be done in HTML or with more advanced technologies such as Next.js to deliver the best possible performance. On delivery, you receive a PDF certification detailing the technical optimisations carried out and the best practices applied. The goal is to provide you with a site that's fast, secure, scalable and built from the start with Google visibility in mind.

Discover the service
5

I convince Google that you're the best in Aix-en-Provence.

Because no two businesses work the same way, I take the time to understand your activity before defining an SEO strategy. From the historic centre of Aix-en-Provence to Puyricard, Les Milles to La Duranne, through Jas-de-Bouffan, Val Saint-André, Pont de l'Arc, Corsy, Célony or Beauregard, I travel to discover your environment, analyse your market, identify your targets and understand what your future clients expect. This immersion lets me build a coherent digital marketing strategy, improve your search engine positioning and develop lasting visibility on Google. Every action is based on an analysis of your industry, your competitors, your keywords and your client journey to attract qualified traffic and generate new contacts. And when distance doesn't allow for an in-person meeting, video calls naturally take over to build a strategy tailored to your goals together.

Jodie Lapaillerie and her AI assistant JWL Marketing

Jodie-LAPAILLERIE / AI 2026

I travel anywhere in France
And in Aix-en-Provence, I come to you at no extra travel cost.

JWL Marketing coverage area — on-site in PACA, remote across France

In Aix-en-Provence, the digital market is accelerating. Independent professionals, shopkeepers and SMEs keep growing in number… and Google visibility has become a real matter of survival. Not just against local competitors, but also against agencies offering standardised services, freelancers who deliver a one-off PDF audit with no follow-up, and businesses that finally invest in SEO and gain the edge. Aix-en-Provence has a dense and varied economic fabric: traditional soap makers, high-tech companies, calisson makers, restaurateurs, artisan bakeries, self-employed professionals... So many sectors where Google is the first point of contact.

My approach is different. I start by understanding your business, your margins, your ideal clients. Together we build a strategy that targets high-intent keywords — the ones that attract prospects ready to buy. Freelance, I'm your single point of contact. Fast decisions, rigorous execution, zero turnover on your account.

Aix-en-ProvenceLes MillesLa DuranneLuynesEguillesVenellesCalasPlan de campagneBouc-Bel-AirMeyreuilLe TholonetVitrolles
Because you deserve the best

I support
dynamic partners in Aix-en-Provence

I like to surround myself with entrepreneurs who share the same values: commitment, closeness and a will to help others move forward. That's the case with Nathan, founder of Dynamitz, who helps project owners structure their business and define their positioning.

We work on complementary topics with a shared goal: helping entrepreneurs build solid foundations before growing their visibility and client acquisition.

Because a high-performing strategy always starts with solid foundations.

Dynamitz — automate your project
Learn more
Jodie Lapaillerie — JWL Marketing

So, when are you committing to your business in Aix?

FAQ

Because you probably don't need someone who only talks about keywords. You need someone who understands your business, your customers and the challenges you face day to day. When an entrepreneur contacts me, they almost never say: "I need SEO." They say: "I'm short on customers." Or: "My site isn't bringing me anything." At JWL Marketing, I start from your problem before talking about search rankings. Because good SEO often starts with a good understanding of your business.

That's probably the question I get asked the most. And the honest answer is: it depends. SEO isn't an ad you switch on today to get results tomorrow. Google needs to understand your business, analyze your site and see that you provide relevant answers to your future customers' searches. Some businesses see first results within a few weeks. Others need several months. It all depends on your industry, the competition, your site's current state and the work already done on the ground with your customers. One thing is certain though: the longer you wait to start, the more your competitors get ahead. SEO takes time. But it can keep attracting customers long after the work is done.

Because not all your future customers walk past your shop window. Today, an estimated 85% of people search for a product, service or business on Google before travelling. Even with a great location, you're still limited to people who walk past your door, missing those who search for you online. With SEO, you can also be found by people already looking for you without knowing you yet. Think of it this way: the Cours Mirabeau makes you visible on the street, while SEO makes you visible everywhere else.

SEO isn't worked the same way in a business park as in a city centre. La Duranne hosts hundreds of businesses, mainly in services, tertiary industries, technology and B2B. So the goal isn't just to be visible in Aix-en-Provence. You need to understand how your future customers search for your services: by trade, by industry, by problem or by location. A business based in La Duranne won't necessarily have the same searches as one located downtown or in a retail area. That's why I work on positioning before SEO. I try to understand who your customers are, how they search for a solution and which words they actually use. The goal isn't simply to be visible in La Duranne. The goal is to be visible to the businesses that need you.

AI doesn't invent its answers. It relies on information found online: your website, your Google profile, your customer reviews, your content and the sources that talk about your business. So to be recommended, you first need a solid SEO foundation, to be visible, active and to have a Google Business Profile. To do that, you need to reply to your customer reviews and publish content that answers the questions your future customers actually ask. If Google understands who you are, what you do and where you operate, AI tools will find it much easier to recommend you to their users.

No. GEO and local SEO don't compete. They complement each other. Local SEO helps Google understand who you are, what you offer and in which geographic area you operate. GEO optimizes your presence for AI tools like ChatGPT, Gemini or Google's enriched results. But AI needs reliable sources to build its answers. And those sources often come from local SEO work: an optimized website, a Google Business Profile, customer reviews, quality content and consistent information about the business. Without local SEO, it becomes harder for Google and AI to understand your business. So GEO doesn't replace local SEO. It builds on it.